'Booze-free clubbing' becomes hottest new trend in Sweden

Image
ANI Melbourne
Last Updated : Nov 10 2014 | 3:36 PM IST

The "Booze-free clubbing" has become the latest nightlife trend in Stockholm, Sweden, it has been reported.

A sober night club in Sweden has a strict no-alcohol policy, so the drinks served at the bar are all "mocktails," News.com.au reported.

The signature offering is a blend of lime, fresh mint, and ginger beer that costs around13 dollars and before entering the club, people have to take a breath test; if the machine shows alcohol content above 0.0 per cent, they would be asked to leave.

Sober founder Marten Andersson said that one of his biggest inspirations was "straight edge," the 1980s hard-core punk subculture whose adherents refrained from using alcohol, tobacco, and drugs, sticking instead to "natural highs."

Sober has been endorsed by the Swedish Temperance Association. It premiered in September and has already inspired copycat events around the country.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 10 2014 | 3:23 PM IST

Next Story