Carmesi raises $0.5mn to ramp up product portfolio

Premium eco-friendly sanitary pad maker, Carmesi, closed a Pre-Series A funding for USD 0.5 million from Forest Essentials - a luxury Ayurvedic beauty brand, and other participants.

The startup aims to utilise the funds to further strengthen the brand's marketing, expanding the product line to introduce more sustainable period-care products, and establish a stronger and well-penetrated distribution strategy.

"The funding will help us bring valuable innovation to the brand and product line in order to achieve a better connects with the Indian audience," said Tanvi Johri, Co-founder at Carmesi.

Founded in November 2017, the brand aims to make periods a 'safe' time of the month for women. Made of cornstarch and bamboo fibre, the pads provide a completely natural and sustainable alternative to the chemically-laced synthetic pads

Each Carmesi pad comes with a chic resealable, easy-to-carry, and completely biodegradable disposal bag, for a convenient disposal. It is available to be purchased online through its official website and other e-commerce platforms.

With a customer base of more than 50,000 customers, Carmesi is growing at a rate of about 25 per cent month-on-month.