Cashfree launches subscriptions to enable businesses with collecting Recurring Payments on Cards and e-mandate

Cashfree, India's leading business payments platform, has introduced Subscriptions; a payment solution for businesses to collect recurring payments for utilities, subscription services, mutual fund SIPs, among others, with a one-time enrollment by the user.

The recurring payment solution can be used by businesses to collect periodic payments with a fixed amount and the frequency, such as monthly charges for a video streaming platform. This service also sees use cases with on-demand payments where the businesses such as bill payment platforms can define the amount and deduct it, without the customer having to enter a One Time Password (OTP) every time.

Using the Cashfree Dashboard, businesses can create subscription plans and add users via a link that can be shared over SMS, email or WhatsApp. Businesses can also integrate the Cashfree API with their internal product or ERP to automate the entire process.

"In India's e-commerce space, recurring payments is a new but fast-growing concept. Less than 3 per cent of Indian bank account owners currently have credit cards. This makes recurring payment models that are available only through credit cards, a huge challenge for businesses. By introducing Subscriptions, Cashfree makes it possible for businesses to automate the whole payment collection process for repeat transactions while offering customers the widest range of payment modes. Subscriptions is already live with our first set of customers and we have seen swift adoption of the feature, especially in the cases of e-mandate payments. We expect to process more than Rs 20 Crore of recurring payments this year," said Akash Sinha, CEO and Co-founder of Cashfree.

Cashfree's latest launch is a timely move towards enabling easy collection of recurring payments in India. As per the notification issued on August 21 this year, the Reserve Bank of India (RBI) has permitted the processing of e-mandates on cards for recurring merchant payments from September 1, 2019. At the moment, there will be no additional charges on payments made via e-mandate through Cashfree, till December 31st, 2019. In the coming weeks, Cashfree also plans on adding recurring payments via UPI.

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