Celebrities such as Abbey Clancy, Paul Hollywood and Sir Tom Jones have become animated superheroes for 2014 BBC 'Children In Need' fundraiser.
In the cartoon trailers, which will be screened on BBC1, Daniel Craig will lend his voice, Helena Bonham Carter will take on the guise of Captain Costume and Sir Tom will be The Entertainer, encouraging people to put on their own superhero outfit to lend their support, the Daily Express reported.
Sarah Monteith, director of marketing and fundraising for the annual charity appeal said that these magnificent trails are a tribute to those that year after year go above and beyond for people and to those who will do so for the first time this year.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app