Chennai Express' success is like a dream, says SRK

Shahrukh Khan, whose latest flick 'Chennai Express' has become the fastest movie to enter the 100 crore club at the Indian box office and is all set to cross the 200 crore mark Internationally, has revealed that the success of the film is almost like a dream.

"This kind of response to get in this time and age and this kind of response which is express to say the least is very heartening and pleasantly surprising and very overwhelming and it's not just from India but from every corner of this world," the actor said.

So to be able to get a film like this I never thought world over because normally they like romantic film more but it sees to have the fancy of most people so it's really nice, he asserted.

When the star was asked about the reason behind the extensive promotional strategy being done by today's films, Khan said that it's important to inform the people about the film but promotion should be done depending on the genre of the film.

"I think it depends on what kind of film you have done. This film you can take on every platform. First promotion is about informing the film. Ticket prices are really high and we raise them on weekends. I have made to understand so. I think it's the duty as a producer, as an actor or as actress to inform people what the film is about as honestly and as truthfully you can so it's very important for people to know that it's a family film and it has got a little bit of comedy," he said.

He added that there could be miss conceptions about the film from the trailer so he thinks that promotion is important to that extent.