Cleartrip strengthens position in Middle East; launches Arabic version for websites

Comprehensive travel and leisure activities platform Cleartrip has launched the Arabic version of its desktop websites. The launch will make available Cleartrip's uncluttered and intuitive UI, seamless user experience, and hassle-free booking experience to Arabic audiences, particularly those in markets belonging to the Cooperation Council for the Arab States of the Gulf (formerly Gulf Cooperation Council).

The Arabic website will have airline-focused content, which is a top consumer preference in the region.

The latest development is in sync with Cleartrip's long-term strategy of consolidating its global footprint, particularly in large and high-growth markets like Saudi Arabia, and Qatar. The launch of an Arabic-language portal will allow the brand to make available its innovative travel solutions to the Arabic audience, which accounts for a lion's share of the region's overall online travel market.

Being a market pioneer in the region, Cleartrip already enjoys a considerable consumer base amongst English-speaking users in GCC countries, such as the United Arab Emirates (UAE).

"Despite being a huge market, the GCC travel industry is still growing and is ripe for disruption. Having achieved a clear leadership position in the UAE, we wanted to expand our footprint across other high-potential GCC countries by catering to Arabic users in the region, who have shown a strong preference for Arabic content while making online travel reservations. This is why we have launched our Arabic-language desktop website," said a spokesperson from Cleartrip.

He further added that more customers will be benefited from the cutting-edge travel solutions, and will be looking to launch more innovative offerings in the near future to serve users from the region in the language of their preference.

In addition to its Arabic desktop website, Cleartrip has also set up an Arabic voice support centre in Dubai offering users the option of calling in for assistance or requesting a call-back, ; the centre will further Cleartrip's customer-centric proposition.

The brand also plans to launch its Arabic app in the coming quarters, to make online travel reservations more convenient and hassle-free for its users in the region.