Coca-Cola in overdrive to lure Chinese youngsters with targeted marketing campaigns

Coca-Cola Co has launched a series of marketing campaigns to meet the demand of the younger Chinese generations.

Last month, the world's largest beverage company had introduced 'nickname bottles', a set of eye-catching bottles with innovative labels.

According to China Daily, the nickname bottles bear the marks of the social media generations.

The first batch of bottle designs pick ups on more than 20 buzzwords or phrases, including 'Sweetie', 'Best Buddy', 'Stylish Man' and 'Happy-Go-Lucky'.

Coca-Cola's Integrated Marketing Communications Senior Director Stephen Drummond said that speaking to consumers in their language will help the brand establish a strong bond with consumers.