Conveying confidence 'most important trait for women'

Many women want to exude confidence, than look feminine, glamorous, sexy, intelligent or youthful, a new research has revealed.

The poll, which was carried out by shopping channel QVC to mark June Beauty Month, has found that the times women want to look most confident included job interviews- 28 per cent, a night out with friends-26 per cent and a date-11 per cent.

It was found that makeup is a leading tool for women to put over a confident appearance, the Daily express reported.

The poll also revealed the beauty icon that two thirds of Britons desire is Jessie J, who is recognised for a strong make-up look with bright lips, colourful eyes and a rosy blush.

The survey found that 77 per cent of the respondents admitted that they did not have the courage to showcase such a look and instead opted for a natural appearance like Kate Middleton.

It was found that tanned skin - 36 per cent was the ultimate confidence boosting make-up fix, followed by a defined eyebrow-26 per cent, rosy cheek- 17 per cent and red lips-14 per cent.