Crown-it adds new fashion category to its list of offerings

Merchant discovery and privileges platform, Crown-it, is geared to expand its ambit by introducing a new fashion category for its customers. The platform has partnered with approximately 25 top names from the fashion industry across the country.

50 hyper-local players have also come on board to make the launch successful. The category will see participation from both national brands and regional players in a merchant mix model to cater to the demand. The items will be available for users in Delhi NCR, Mumbai and Bengaluru.

"Fashion has long been seen as a sought-after category. It has the power to catapult sales in a competitive digital space and we didn't want to lose out on the immense potential it holds. So, we're offering our customers an opportunity to get their favorite brands home on attractive discounts," said Founder and CEO, Crown-it, Sameer Grover highlighting the reason behind expansion.

"The good news is that no one will now have to wait for the sale season. By choosing the Crown-it app, they get to save on apparel and accessory purchases all around the year," Sameer added.

After recently launching the diagnostics and pharmacy category, fashion is the latest offering from the brand within a short time span. Crown-it app users now have all the reasons to rejoice with the opportunity to earn crowns on a host of fashion accessories and apparel brands.