DataWind increases market leadership position, accounts for 37 pct sales

DataWind, which is known for its low-budget tablets in India sold 37.2 percent of the approximately 950,000 tablets in India, during the three months ended June 30, 2016, according to CMR's India Tablet PC Market Review.

The overall tablet market grew five percent compared to the first quarter of 2016.

The company has maintained its leadership position, selling more tablets than any other company in India for the third successive quarter.

DataWind's share of 37.2 percent is up from 34.2 percent in Q1 2016 and 20.7 percent in Q4 2015. DataWind's market share is now almost double than that of Samsung's, which sold to 18.9 percent of tablets in the quarter.

The CMR study also shows that DataWind is the only company in the top three sellers which has increased its market share.

"We continue to see tremendous demand for our low cost Internet-enabled tablets and smartphones from consumers in India. DataWind is moving ahead with a clear focus on driving device and Internet costs downward to a level where access to technology becomes 'universally affordable' and the democratization of technology finds its true meaning," said President and CEO of DataWind, Suneet Singh Tuli.

DataWind dominated the sub Rs. 5,000 tablet segment (approximately USD 75) with 76 percent market share, up from 74 percent last quarter, in the largest and fastest growing market segment in India.

The study showed that the number of tablets sold in the sub-Rs. 5,000 segment has now increased to 48 percent of the overall market, up from 46 percent last quarter.

DataWind is the only tablet provider in India focused on offering affordable tablets and Internet access. All DataWind devices come bundled with one year of unlimited Internet access, and feature the most affordable ongoing plans available in the market due to the company's unique, patented technology that reduces up to 97 percent the amount of data needed for web browsing.