Deezoe launches its first e-commerce platform

Deezoe, a Kanpur based contemporary Indian E-commerce portal gets launched. Founded by the young and dynamic Devika Mehra, the platform will cater to all things Indian. The term Deezoe is divided into two parts wherein "De" stands for THE and "Zoe" is the Greek word for LIFE. Synonymous to its name, the startup will act as a one-stop shop for all the things that improve the quality of the life of the people in India.

Curated by a woman for the women, Deezoe is a one of its kind start-up emerging from Kanpur, nestled on the banks of the eternal Ganga. It is taking the narrative of supporting handcrafted products that leverage regional heritage and artisanal traditions in a modern context through online shopping by offering Indian contemporary products that celebrate Indian craftsmanship and 'handmade' in the global context.

In the words of Devika Mehra, Founder, Deezoe, "My journey has just begun and it is all about giving joy to my customers and shaping our Indian culture. At Deezoe, we believe in quality and an evergreen relationship with our customers. As soon as a customer sets foot on our website, they will be spellbound with our elegant collection of tasteful items and delicate fragrances. All our products are handcrafted and we make sure our customers feel that they are getting great value for their money."

With Deezoe, Devika aspires to celebrate India by trying to get everything that the Indian women love under one platform. Blending Indian tradition with contemporary sensibilities, the brand offers a curated selection of products in different categories which are not only craft-based but are affordable as well.

Presently, the brand caters to 4 categories of products - statement jewellery, organic skincare, candles, and gift items. Furthermore, Deezoe plans on increasing its product portfolio by adding 2-3 new categories such as paintings, health care, door to door services, and more every quarter. Under the guidance and vision of Devika, the brand aspires to become the most real, authentic and the biggest e-commerce platform in the country that will truly celebrate the cultural sensibilities of our country and improve the lives of the people.