Doordarshan to ramp up content, marketing through robust slot sale policy

Doordarshan has unveiled a policy to attract high quality content on its national and regional channels through an offer of sale of slots.

The policy encourages private entrepreneurs to make for India's national public service broadcaster, cutting edge programming with a commitment for providing wholesome family entertainment.

The key features of this outsourcing is to attract bids in the genre of 'General Entertainment' from eligible Producers as pertechnical and financial criteria to be notified separately.

The highlights of the slot sale policy are as follows:

• The Slot Policy invites eligible offerers to create and market fresh content on the channel for a fixed tenure extendingupto 3 years.

• Sale of slots to be auctioned through e-auction mode.

• The roll out of the Slot Sale Policy to commence with DD's flagship channel - 'DD National' on its prime time slots and to be progressively extended to other slots and channels.

• The Base price for DD National Prime Time is designed, keeping in view the content environment and market economics, to attract bidders.

• The inventory for sale in a 30mins slot will be 4 minutes.

• Slot price increase is to be based on half yearly reviews through a transparent mechanism linked to the ratings achieved in the slot.

• Slots available for bidding would be for a sequence of slots for daily strips on weekdays/weekends.

• Those interested can visit our website www.ddindia.gov.in for detailed information.