EUME launches #DoTheUndone campaign during COVID-19 lockdown, extends opportunity to win up to Rs 1,69,000 for showcasing talent

The lockdown triggered by the COVID-19 pandemic has sent a ripple of severe stress, anxiety and grief across the globe.

Today's reality is that social distancing is the only way to flatten the curve to overcome this entire coronavirus situation. In these stressful times, to keep the company of all the people living indoors India's leading lifestyle brand EUME has launched an Instagram challenge.

All that users need to do is to upload a short video of the most exciting thing they can do.

This campaign is open for all on Instagram and there is an opportunity to win prizes worth Rs 1,69,000. The campaign so far has caught the attention of a bevy of celebrities such as Indian cricketer Siddhesh Lad, TV actress Nyra Banerjee, actor Vikaas Kalantri, Chef Sanjeev Kher among others.

"These are unprecedented times due to the coronavirus lockdown. The lockdown may cause stress and anxiety to people who are confined to their homes. We conceptualized this campaign to encourage people to stay inside while showcasing their talents to bring in positivity during these stressful times through this contest. We believe that this engaging exercise will reduce stress while keeping them engaged. We are enthused by the overwhelming response received from users," said Naina Parekh, CEO, EUME.

Founded by Sanjay Parekh & Naina Parekh, EUME is known for launching the world's first backpack with in-built back massager. This innovative product has been patented in the USA and India.

Here is how people can participate:

1. Participants can upload a 1-minute video showing off their exciting talent - it could be anything they are good at. Eg. cooking, baking, dancing, reciting poetry, makeup art, etc.

2. Finally, participants need to tag @eumeworld with hashtags #EumeStayHomeHero #DoTheUndone.

A total of 13 winners will be selected from the eligible entries. The top winner of the campaign will receive cash/cheque worth Rs 50,000 followed Rs 25,000 each for the second and third winners from Avon Lifestyle Pvt Ltd. 10 winners will receive a backpack worth Rs 6,799 each.

The last date to submit the entry is April 14th, 2020.

Visit the EUME official website to know more about the challenge -https://www.eumeworld.com/

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