Facebook's Messenger app has reportedly doubled the size of its base in the last six months with about 500 million people using the app actively every month.
Facebook's decision to spin off messages into a separate app although an unpopular one but a success nonetheless. Cutting off access to in-app chat, the social media network forced its users to install Messenger app in order to receive, send and read messages, which caused the sudden spike, reported CNET.
Facebook CEO Mark Zuckerberg said that the percentage of people who used Facebook online (85%) was less than those who used SMS (99%) in a lot of countries. He added that it was "a short-term, painful thing to ask folks to use a separate messaging app" but the company had to build a dedicated and focused experience in order to serve the majority of people using the text message service.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)