Facebook to become 2nd largest digital ads seller in US in 2013

Image
ANI Washington
Last Updated : Dec 20 2013 | 12:10 PM IST

Facebook is set to become the second largest seller of digital advertisements in the United States in 2013 as a result of its mobile advertisements.

According to figures released by eMarketer, the social media site is expected to sell 3.17 billion dollars in ad dollars this year.

With mobile ad spending increasing quickly this year, Facebook surpassed its competitors coming second behind Google in ad sales.

EMarketer report cites the general growth of mobile as the source of Facebook's rise, CNET reports.

Overall, mobile ad spending is expected to make up 22 percent of all digital advertisement spending in 2013 compared to only 3 percent in 2010, eMarketer said.

Facebook's share of global mobile revenues is expected to jump from 5.34 percent last year to 16.91 percent this year, according to eMarketer.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Dec 20 2013 | 11:37 AM IST

Next Story