Kanye West, who recently showcased his collaboration with Addidas, wants his fashion store to reach to the masses and live up with their expectations.
The 'Gold Digger' rapper told Clique TV that in his childhood he used to find all the big stores very non-inviting, and someone shopping from those stores were like making a very expensive mistake and like getting a prostitute pregnant, E! Online reported.
The 37-year-old American rapper mentioned that he didn't want to sell anything that he wasn't knowledgeable about, and wanted his products to be a contribution to society rather than just rushing on his name.
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