Ferrari labelled 'most powerful' brand globally

Ferrari has been named the most powerful brand in the world.

The Italian car-maker was labelled the best based on its desirability, loyalty and consumer sentiment, according to a brand strength index released by Brand Finance.

According to news.com.au, Brand Finance CEO David Haigh said Ferrari's logo of the prancing horse is 'instantly recognisable the world over'.

The brand is among 11 others in a global elite that have ratings of AAA+ along with the likes of Google, Hermes, Coca-Cola and Red Bull.

But despite being powerful, Ferrari is far from one of the world's most valuable brands, ranked number 350 in the world with a value of four billion dollars.

Instead, tech companies dominate the top 10, along with consumer goods and food products.

The brands that made it to the AAA+ rating are as follows:

Ranking Name

3 Google

12 Coca-Cola

27 Walt Disney

63 PwC

110 L'Oreal

181 Hermes

203 Red Bull

238 Unilever

265 Rolex

350 Ferrari

368 Mckinsey

Array

Brand Finance's world's most valuable brands 2014 ($US) include:

Apple, US, $104.68 billion

Samsung, South Korea, $78.75 billion

Google, US, $68.62 billion

Microsoft, US, $62.78 billion

Verizon, US, $53.47 billion

General Electric, US, $52.53 billion

AT and T, US, $45.41 billion

Amazon, US, $45.15 billion

Walmart, US, $44.78 billion

IBM, US, $41.51 billion

Toyota, Japan, $34.90 billion

Coca Cola, US, $33.72 billion

China Mobile, Hong Kong $31.84 billion

T, Germany, $30.61 billion

Wells Fargo, US, $30.24 billion

Vodafone, UK, $29.61 billion

BMW, Germany, $28.96 billion

Shell, Netherlands, $28.57 billion

Volkswagen, Germany, $27.06 billion

HSBC, UK, $26.