Flipkart's 'Big Billion Days' begins with a bang

The company sold more Apple watches in 10 minutes than the total sale of Apple watches online and offline in a month

Kick-starting day one of 'The Big Billion Days', Flipkart announced that it sold over half a million products within one hour on day one of the sale.

With massive participation from customers from across the country, the sale witnessed the highest number of concurrent users in five minutes of going live. This was 10 times more than any given day, making it the highest ever in the history of Flipkart.

Within the electronics and gadget category, we sold more Apple watches in 10 minutes than the total sale of Apple watches online and offline in a month. TV's are flying off the shelves, with a number of large size (40 inch and above) LED TVs sold in six hours already higher than the total number of TV's sold during The Big Billion Days 2015.

Over 40 per cent of customers who shopped for home appliances availed product exchange. Myntra also had a blockbuster sale on day one, clocking three times more revenue in the first hour compared to 2015 edition of Big Billion Days.

"The Big Billion Days, like every year, has now set a new landmark in the history of commerce in the country. What makes it special is that the number of units sold in the first six hours of sale surpassed the total units sold in a day during the first day of The Big Billion Days in 2015. It's a matter of immense delight to see this response from our consumers, inspiring us to make it even more special over the course of next four days of this sale," said Head Category Design Organisation Flipkart, Kalyan Krishnamurthy.