FreeCharge goes big on digital entertainment space, partners with ALTBalaji, Eros Now, SonyLIV

FreeCharge, India's leading digital payments platform on Thursday announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.

The company also recently partnered with Eros Now and SonyLIV to accommodate a large set of millennials' preferences of watching their favourite movies and shows on the go and to binge watch at their convenience.

These partnerships enable FreeCharge users to subscribe and pay for leading digital entertainment services on their platforms and cater to a wide set of audiences present across. Aimed at young audience, the objective of the tie-up is to provide users easy, secure and two-click pay and check out option for quality entertainment content.

"The audience today have slowly begun shifting towards online platforms for their entertainment needs and streaming services provide innovative content with a mass appeal. We are happy to be the payment facilitators for leading digital entertainment companies such as ALTBalaji, Eros Now and SonyLIV to ensure customers get quality entertainment without any difficulty. The aim is paying for preferred movies and shows should be as convenient as accessing them online," said Ankit Khanna, Chief Operating Officer, FreeCharge.

FreeCharge is building an ecosystem of merchants to make consumers' daily payment transactions frictionless and convenient. With this partnership, FreeCharge further expands its usability across more consumption buckets of its consumers. The company which has tie-ups across brands and categories both offline and online aims to become the most preferred option for digital payments by making available easy, secure and less than 10 seconds pay and check out options to consumers.