To tap the market during this festival season, Fujifilm recently launched its new instant camera 'Instax', incorporating the charismatic icon "Hello Kitty".
The iconic Hello Kitty Instax is celebrating the 40 year anniversary of Hello kitty and 80 years anniversary of Fujifilm.
The figure of Instax resembles the face of Hello Kitty and this pretty figure will attract all Hello Kitty fans all over the world.
The new camera is already becoming popular among the young generation who want to take photos and share them with each other.
Fuji film is aiming to achieve sales target of Instax between 3 million to 3.5 million for the financial year. The use of Instax camera started from East Asian countries and spread to USA and Europe.
The company is aiming to achieve sales target of 3.5 million in ASEAN and India, Pakistan and Bangladesh.
Shots of upcoming Halloween and Christmas parties will be taken by Hello Kitty Instax all over the world.
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