Furnishing label 'House This' launches first retail store in Gurugram

Homegrown furnishing label, House This has launched its first retail store at DLF Galleria, Gurugram.

Established in 2011, House This is a Delhi based design driven furnishing label offering contemporary decor & soft furnishing solutions. Modern design language paired with Indian aesthetics and simplicity, House This aims to make every day decor simple.

The venture, founded by Shikha Pahwa, has developed quality conscious merchandise.

Commenting on the launch of the brand's first store, Shikha said, "We're delighted to finally introduce our range of products to a discerning diaspora here in Gurugram. The territory offers a great space to market and interact with an exceptionally nuanced audience. The team and I have created a distinct product offering, that we believe stands testimony to our foundations of holistic design - creating products that are not just beautiful but also functional, responsible and truly useful to the customer."

" With the season ringing in an international furniture giant, it is imperative for homegrown Indian furnishing brands to sync in and deliver only their best to their customer base. I believe this competition can be the harbinger of great innovation and change in the home decor space," she added.

Since its inception, the brand has succeeded in turning tides in the B2B & e-commerce trade and has finally forayed into retail, establishing its flagship presence. With a keen eye on trends and an astute knowledge of the Indian customer, the brand hopes to scale business by achieving a blend of e-commerce and brick-mortar retail.

"Roughly 80-90 per cent of retail in the home decor market is driven through a brick and mortar model and we're no different. While our website (www.housethisindia.com) generates great traffic, customers often come back asking for a physical store. It is a justifiable need to experience and engage with the product before making a purchase. We hope to support our online presence by developing our in-store capabilities and strengthening our take on experiential marketing. We look at getting to know our consumers beyond the shopping experience. This will help us further develop products that best meet their changing needs and preferences." adds Pranav Pahwa, co-founder, House This.

House This introduces the Indian consumer to an eclectic range of furnishings across major decor categories such as bed, bath, kitchen, curtains, rugs, wall art and lighting.