Girnar Software enters into joint venture with Indonesia-based Emtek

Southeast Asia's leading automobile classifieds company Girnar Software has announced its joint venture with PT. Kreatif Media Karya (KMK), the digital business arm of PT Elang Mahkota Teknologi Tbk (Emtek) one of Indonesia's most prominent media and content firms.

Under the partnership, wherein CarBay shall have 70 percent stake in the joint venture and KMK shall own 30 percent, the two companies will focus on revolutionizing the fragmented automobile classifieds industry in Indonesia by empowering the consumers as well as the dealers with new age tools and technology.

The joint venture's offering Oto.com, which means auto in Bahasa will act as an intermediary connecting the consumers with the automobile manufacturers and dealers and shall provide consumers with car and motorbike research sections providing exhaustive information about prices, specifications, features, pictures, reviews and road tests of various models.

The platform shall also allow users to compare multiple models and shall provide the latest information with respect to new car/motorcycle launches, price changes and other relevant updates from the automobile industry.

"We are thrilled to have Emtek by our side as we embark on this journey. Having them on board will help us strengthen our position and reach a wider audience base. With our tech expertise and Emtek's network in Indonesia, we are confident that Oto.com will forge a leadership position in the Indonesian market," said CEO, Mohit Yadav.

"Providing Indonesian consumers with an intuitive platform to serve their needs for automobile information is critical. Oto.com allows users to browse through a plethora of content on all models offered in the country thereby allowing them to find the right car for themselves. This seamless car search tool is a great step towards enabling the Indonesian automobile classifieds ecosystem," said President Director of KMK, Adi Sariaatmadja.

"Indonesia is an exciting market to be in. With steadily increasing GDP, Indonesia's burgeoning middle class' disposable income levels have been climbing upwards thereby granting an aspirational status to ownership of automobiles," added Mohit.