Google set to start removing links on European users' requests: Report

Google has reportedly launched a service which allows Europeans to ask for personal data to be removed from online search results.

The move comes after a landmark European Union court ruling earlier this month, which gave people the "right to be forgotten", the BBC reports.

The right states that links to "irrelevant" and outdated data should be erased on request, according to the report.

However, Google said that they would review each request and balance privacy rights of the individual with the public's right to know.

The company added that it will look at whether the results include outdated information about users, as well as whether there's a public interest in the information.