GROHE bolsters its leadership ranks, hires Shubhajit Sen as Country General Manager

Leading provider of premier sanitary fittings GROHE has announced appointment of Shubhajit Sen as the Country General Manager of its parent company Lixil Water Technology for India and Subcon.

Shubhajit will be responsible for implementing several innovative and effective marketing strategies to drive greater growth and firmly establish the brand's segment leadership in the country.

He will report to Bijoy Mohan, CEO of Lixil Water Technology and Lixil Housing Technology Asia and will be based out of the company's Gurgaon office.

A marketing veteran with more than two decades of experience, Shubhajit brings with him invaluable insights into the sanitary ware segment. Over the course of his career, he has served across continents in categories such as electronics, consumer durables and FMCG sectors. Shubhajit joins GROHE from Micromax Informatics Ltd, where he held the role of Chief Marketing Officer and successfully created an online portfolio strategy and built an independent, sustainable stream of revenue for the company. Prior to Micromax, Shubhajit worked with GlaxoSmithKline India.

"I feel deeply honoured to have bagged an opportunity of being a part of a strong and powerful business like Lixil. It's a rare privilege to be leading a team that is at the same time high performing, responsible and amicable. The great shape of GROHE's business, the enthusiasm of the employees, the deep relationships with the partners, the energy and passion of the leadership team are the key areas that will enable us to dream big for the Indian/sub-continent business," said Shubhajit Sen on his appointment.

Having served for over 21 years at GSK India in various roles, Shubhajit has multiple successful strategic initiatives under his belt. He rose through the ranks at GSK India and stood out as the Vice President and Global Business Leader- Emerging Consumers.

The astute marketer has won accolades and gained recognition for pushing brand Horlicks to new heights. Notably, in his tenure as the VP and Global Business Leader for Horlicks, the nourishing beverage became one of GSK's fastest growing brand franchises and delivered the fastest geographic expansion across nine countries within one year.