Gurgaon-based agri firm presents cattle feed products to Rajasthan farmers

A Gurgaon-based professional business incubation firm, Rural Agri Ventures India, has presented its range of cattle feed products to farmers in Rajasthan with an aim of enhancing milk productivity in the state.

This was done during a buyer-seller meet in Jaipur recently.

The event was organised by the Confederation of Indian Industry in partnership with the Rajasthan Government.

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It was attended by representatives of companies and enterprises along with close to 300 farmers from the region to explore business linkages.

The company's cattle feed is steadily growing its presence in Rajasthan under the brand "Milk Plus" and will expand its operations to the Punjab market this month.

Girish Aivalli, Managing Director and Chief Executive Officer of the Rural Agri Ventures India emphasized on the need to increase milk production and animal production.

He said, "India has a tremendous challenge to meet 45 million tones of milk production in the coming seven years due to increase in population and consumption of milk and milk products, change in lifestyle ad health consciousness. Provision of good quality feed is paramount to ensure robust animal health and milk yield''.

Tanveer Malik, Chief Business Officer for the Animal Feed Business at Rural Agri Ventures India Pvt. Ltd., said, "We are committed to serve India's animal wealth, boost milk productivity and multiply farmer income. Our products offer a holistic diet for cattle whose nutritional value supersedes that received from traditional feed also known as home mix used by farmers - and we thereby guarantee a 10 percent increase in overall milk yield."

Formed in 2014, the year-old company caters to the under-served, yet critical, rural and agro business industries and operates strategic business.

The company also provides institutional capital to underserved mission critical sectors by investing in commercially viable and socially impactful businesses that serve India.