Harbhajan Singh launches India's sports platform; BookMySports

BookMySports, India's first comprehensive online sports booking platform today announced the launch of its website and conducted a product demonstration with popular Indian cricketer Harbhajan Singh.

Users and corporate firms can now book sports facilities or create their own sports tournaments online within a matter of minutes.

Akanksha Saxena, Co-Founder and Dy. CEO, BMS said, "BookMySports creates a platform for both sports lovers and sports facility owners. We are aiming at increasing the capacity utilization of sports facilities across cities by connecting the sports lovers to them through our online platform."

"The idea came up through my personal experience and was created as a solution to our own problems with finding spaces to play". She further added that BookMySports has products tapping the entire value chain spanning across the sports ecosystem. According to an independent report, the size of global sports industry is estimated between USD 480bn to USD620bn, growing at a CAGR of 3.5 percent," added Saxena.

"BookMySports will perfectly synchronize a financially viable enterprise with a socially relevant need to pursue sports and fitness across demographics. He stresses the online platform that engages with all the stakeholders of sports ecosystem through its comprehensive product interventions, thereby, enhancing commercial scope and viability of the business in addition to improving their good will," said Sameer Thapa, Co-founder and CEO.

The platform covers major sports such as football, aerobics, swimming, volleyball, cricket, tennis, basketball, rifle shooting and many more. It provides relevant information on the sports infrastructure to benchmark the expectations that users must have and help in price discovery.

Addressing the audience, Harbhajan Singh said, "While I was growing up I had immense love just not for cricket but every kind of sport, however, we have persistently witnessed a lack of access to sports ground and other facilities. An online solution to this problem was unimaginable till now."

He also spoke about the relevance of BookMySports in metro cities where people especially the youth do not seem to find the time, space or like-minded communities to actively pursue sports and fitness activities.

The start-up has associated with multiple sports academies in Delhi-NCR and just started operations in Bangalore. Plans to expand operations across 6 cities in India and globally by March 2016 are also in the pipeline.