HTC, Hungama enter into partnership; HTC handsets to be pre-embedded with Hungama Music, Hungama Play

Hungama, India's leading digital entertainment destination partnered with HTC, a global leader in mobile innovation and design, to offer an exclusive, unparalleled entertainment experience for HTC users.

Hungama's music and video destinations - Hungama Music and Hungama Play will be available as pre-embedded services on HTC's range of current and upcoming series, along with an exclusive free trial of the apps for a period of three months and one month respectively.

Offering a range of latest and trending songs along with curated playlists and a live radio experience, the Hungama Music library consists of over ten million songs and music videos while Hungama Play offers over 8000 blockbuster Bollywood, Hollywood and Regional movies such as King Arthur: Legend of the Sword, Kong: Skull Island, Batman vs Superman: Dawn of Justice and Fury, along with a vast catalogue of TV and kids series like Coupling, Citizen Khan and Shaun The Sheep, as well as a host of short films, documentaries, music videos and live events.

"We are excited to partner with Hungama and provide our customers with a daily dose of entertainment that can be delivered and enjoyed seamlessly on our devices," said Faisal Siddiqui, President - South Asia, HTC.

The Hungama services also come loaded with power-packed and convenient features such as offline download that allows users to download content (video and audio) over their WiFi network or any other preferred network and consume the same when they are offline. In addition to this, users can select their songs basis their moods like happy, chilled out, party and so on, through the mood based discovery feature available exclusively on Hungama Music and can also can enjoy the unique gamification feature that rewards users with coins for every interaction, which can be redeemed for free music, music video downloads, movie tickets, discount vouchers, merchandise and more.

"With the advent of faster and cheaper data, the personal handset is progressively becoming the primary destination to consume entertainment. We are glad to partner with HTC and enable an entertainment ecosystem on their devices at a single click. Hungama offers HTC users a one-stop destination for all entertainment ranging from music, movies, TV series, music videos to live events and more," said Neeraj Roy, MD and CEO, Hungama Digital Media Entertainment.