Idea launches TVC to interface consumers about 4G LTE experiences

India's fastest growing telecom operator Idea Cellular is all geared up to communicate the experience on 4G LTE and how it can bring about 'The Biggest Small Change' in the life of people who live online, through its new TVC campaign.

With this campaign, Idea is reaching out to the people who relate with their smartphones like a TV screen where they watch movies in High Definition (HD), use video calling to share special moments with friends, live stream cricket matches or just simply indulge into gaming with online community and they need all that at faster speed and with even superior internet experience.

The new TVC which was released on TV and Digital on June 3rd, brings alive an array of benefits through situations where consumers can be seen truly living the 4G experience as it goes on to answer the question that's on everyone's mind about 4G.

The TVC captures the essence and the spirit of today's youth which lives in the moment and wants to share and capture each and every aspect of their lives.

Focusing on some of the key attributes that define the high speed 4G LTE technology, which is revolutionizing the data segment in the telecom sector, Idea's new campaign points out that while upgrading from 3G/2G to 4G may appear small, the impact on the Internet experience is big.

"Since we are talking to a digitally savvy audience, the Idea 4G launch campaign will see the brand in a new avatar - a younger, more energetic, hi-tech look and feel. For the first time ever, we have worked with international directors who are known for their work in the area of technology and computer graphics. In terms of treatment, the film has a fast pace, dynamic, international feel and a vibe and energy that the digital natives can identify with," said Chief Marketing Officer Idea Cellular, Sashi Shankar.

Idea's 4G LTE services are presently available across 10 telecom circles, thus this national campaign will be further amplified to deliver one constant messaging on positioning the experience that a consumer gets on the Idea network across the country.