The makers of Punjabi film, 'Subedar Joginder Singh' has taken to an interesting marketing initiative - they are going to launch a new song for the flick at the Times Square, New York.
Scheduled on March 24, the song is titled 'Ishq Da Tara' and is expected to show glimpses of 50-year older era in Punjab.
Taran Adarsh, a trade analyst and an Indian film critic, tweeted, "Fantastic marketing initiative... Makers of Punjabi film #SubedarJoginderSingh will launch the new track from the film - #IshqDaTara - at Times Square, New York on 24 March 2018... Stars Gippy Grewal... 6 April 2018 release".
The regional film stars Gippy Grewal and is produced by Seven Colours Motion Picture. It is slated to hit the theaters on April 6.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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