In a bid to compete with its contemporaries, Instagram is reportedly working on introducing audio and video calling on Direct, its standalone messaging platform.
According to a report that appeared on TechCrunch, files buried in Instagram and Direct's Android Application Packages (APKs), which are files for unreleased features waiting to be surfaced when the company is ready to launch them, were noted to be files and icons for "Call" and "Video Call".
However, the company refused to comment on the same at present.
Reports of the new function surfaced in January this year, when a video icon appeared on an Instagram Direct message thread, thus, symbolising the option for users to video chat with each other.
The two new features, if launched, can prove to be a game changer for Instagram against its competitors, particularly with Snapchat, which first launched video calling in 2014 and ramped up the feature with easier access plus audio and video notes in 2016.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
