Jabong adds Hrithik Roshan's HRX to its portfolio

India's leading online fashion portal Jabong has announced an addition of HRX sports and lifestyle brand by Bollywood actor Hrithik Roshan to its fashion portal, in which the actor himself will shortlist top 10 summer outfits for the customers.

Around 1250 products will be available on the portal and mobile app.

HRX is a sports and lifestyle brand based on a life philosophy to keep pushing the products.

Hrithik, who is often referred to as India's 'most complete actor' and is credited with rekindling the fitness fashion among India's youth, said, "My passion for fitness is strongly ingrained in HRX, the ultimate mission of which is to inspire people to be the best version of themselves."

"We embarked on this journey three years back and are strengthening our position by investing in fitness apparel, footwear and associated categories in months to come. Jabong becomes an important brand and channel partner to take forward this philosophy," the Kabil actor added.

The latest collection of HRX footwear and apparel will be available for both men and women with a price ranging from Rs. 499 - Rs. 4,999 with an average price of Rs. 1,700.

"As we launch the active and lifestyle brand HRX that keeps your fashion on-point, we are excited that we are already fully enrolled in Hrithik Roshan's expansive vision of inspiring people to be their best versions. From T-shirts, crop tops, tank tops, capris, shirts, Jeans and even bags and shoes, we have added a wide, curated assortment of HRX products," said Kalyan Kumar Gunasekaran, Chief merchandising officer from Jabong.

Jabong is known to have introduced a multitude of international fashion brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided and Next to name a few.