Jabong appoints Sanjeev Mohanty as new CEO

Leading online fashion retailer, Jabong, has announced that it has appointed Sanjeev Mohanty as Chief Executive Officer (CEO) and Managing Director on the firm. His appointment will be effective from early December 2015.

Mohanty has over 20 years of leadership experience in the fashion industry, primarily at Benetton India where he worked for over 11 years including eight years as Managing Director.

Prior to his role at Benetton India, Mohanty worked at Madura Garments as General Manager and Brand Head for SF Jeans and at Levi Strauss as Product Manager for the topwear category. He studied at the National Institute of Fashion Technology, where he pursued a Masters degree in Apparel Marketing & Merchandising, Fashion & Retail Marketing.

Global Fashion Group (GFG), the parent company of Jabong, CEO Romain Voog, expressed delight at Mohanty's appointment, saying that he had strong leadership skills and deep understanding of fashion.

"We are delighted to have Sanjeev spearhead the development of Jabong as CEO. His strong leadership skills and deep understanding of fashion and the Indian consumer, coupled with the continued commitment from GFG's shareholders, will allow Jabong to further strengthen its position as the leading online fashion destination in India," Voog said.

Meanwhile, Mohanty said that he was excited to enter the rapidly growing online commerce sector, and there could be no better opportunity than Jabong, given its scale and consumer brand recognition.

"The company is uniquely positioned as India's only large and independent online fashion marketplace, and we have identified a number of growth drivers that will allow us to deliver an unparalleled experience to delight our customers and suppliers," he added.

Lorenzo Grabau, Chairman of GFG and CEO of Investment AB Kinnevik, the largest shareholder of GFG, said, "India is a hugely exciting market and GFG's shareholders and management remain committed to building Jabong to the benefit of its customers, employees and partners. We look forward to supporting Sanjeev as the company starts a new chapter this Diwali."

Earlier this year, Jabong was found to have the leading website awareness among all online fashion stores in India according to a survey by Nielsen, a leading global information and measurement company that provides market research and insights in more than 100 countries.