Japanese companies use friendly methods to win hearts of customers abroad

The Japanese women's volleyball team, Hisamitsu Springs of the Hisamitsu Pharmaceutical Corporation, participated at Asian Women's Club Volleyball Championship at Nakhonpathom in Thailand.

The team competed with Thailand's Nakhonratchasima team.

Started 34 years-ago, the tournament invited ten national teams from Asia.

The best team will be selected to the World Club Championship of international volleyball federation.

Shanrit Wongprasert, CEO, Thailand Volleyball Association, said: "The fans all over the world enjoy with the combination attack, and also very good defense and very good movement of Japanese team."

Hisamitsu Springs achieved five crowns in Japan's national league.

As volleyball became very popular sports in Thailand in recent years, Japanese volleyball players like Miyu Nagaoka also became an idol among the Thai fans.

Hisamitsu invited 40 customers to the game, and the guest participated to the photo shoot with the players after the game.

Hisamitsu strengthen CSR activities with customers' communication through sports.

Hisamitsu also organized a volleyball workshop event inviting Hisamitsu Springs players to increase the Volleyball fans and activation of local sports.

Through sports, Hisamitsu Pharmaceutical is committed to promotion of the products to customers in Thailand.

Minami Sato, Representative, Volleyball Club, said: "At first, Hisamitsu had approached us with a proposal to open a workshop. This is the first time and we started from the scratch. We are so happy that we had such opportunity and it was very successful." apanese credit card brand, JCB, is promoting the new market development in Indonesia since 2012, with the new concept of marketing strategy by focusing on the "Platinum Credit Card", which customers can get greater services than the premium card.

Credit Card usage amount is increasing year by year. From the ratio of the population, there is a big potential in credit card market in the future.

Recent economy development in Indonesia is the key to JCB strategy.

Compared to 2011, the minimum wage in Jakarta is increased to double in three years.

With the rapid raise of income level, "becoming affluent" consumer segment is rapidly increasing future. By the economic growth, people's lifestyles and needs are increasingly diversified.

Yuichiro Kadowaki, President Director, PT. JCB International Indonesia, said: "JCB is a Japanese brand, which is distinguished from the other brands. Here in Indonesia, people have good image about Japan. Our marketing strategy is to promote the images of Japan across the board."

JCB issued "BII JCB Platinum Credit Card" First, and has announced the launch of "BNI JCB Platinum card" with Bank Negara Indonesia.

JCB has been cultivating the know-how of "high quality service" and "hospitality" gained in Japan for more than 50 years.

Card members have free access to selected airport lounges in Indonesia and at popular destinations abroad.

JCB is forming partnerships with major financial institutions in Indonesia by providing high-quality services based on the concept of Indonesia-Japan fusion, to serve the needs of the expanding affluent consumer segment.

Kadowaki said: "For the time being we will keep focusing on the Platinum Card or the superior class premium card for while two to three years. Then after three years, we are planning to start the general credit card such as Gold card for the middle class."

THREE, the cosmetics brand opened the first shop in Thailand on March 2013.

It soon became hot and now runs eight shops in total.

The most popular items are Makeup base, Foundation and Powder.

THREE developed those cosmetics from scratch. Yuta Sato, makeup artist for THREE joined the development.

Yuta Sato, Makeup Artist, ACRO INC., said: "Everybody put on foundation almost everyday like brushing teeth. So, it should be easy to use, I think. Then, it should work and make women beautiful easily. In order to achieve that purpose we put many different ingredients in those cosmetics."

The makeup base has good texture like milky liquid and easy to put. It works well for oily skin.

It absorbs excess oil and prevents too much shine. So, it's good to use in hot countries.

When you put foundation they recommend brush.

With the brush making a circle it diffuses the ingredients and makes light airy skin.