Justin Bieber becomes Calvin Klein's new face for underwear ads

Justin Bieber has recently become the new face of Calvin Klein's underwear ad campaign, it has been reported.

Bieber's latest Instagram campaign revealed his photo caption stating: "Officially a part of the legacy. mycalvins. Newfaceofcalvinklein," Stuff.co.nz reported.

The beautiful model standing with the 20-year-old artist in the pictures is Lara Stone, who also happens to be his campaign co-star.