'Khelo India School Games' attracts over 100 mn viewers

Khelo India School Games (KISG) drew a remarkable viewership for the inaugural edition of the tournament by attracting over 102 million viewers on television.

Union Minister of Youth Affairs and Sports Rajyavardhan Singh Rathore said that the response the games received shows the potential of sports in the country.

He said, "I am delighted with the kind of response Khelo India School Games has evoked from sports fans all over India."

"The quality broadcast and the viewership that we have garnered for the inaugural edition is a proof to the kind of potential that we see in sports to shape India's future champions. The broadcaster is working hand-in-hand with the team to help us realise the dream of India becoming a global sporting powerhouse," the Olympian added.

Star Sports was the broadcaster of the first edition of the games.

Sanjay Gupta, MD, Star India said that it was an honour to produce the event and reach out to millions.

The 'Khelo India' has been introduced by the Sports Ministry of India to revive the sports culture in the country at the grassroots level and make India a sporting nation.

The first Khelo India School Games, which are a part of the programme was held between January 31 and February 8.

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