Kim Kardashian is working with Apple and (RED) in honor of World Aids Day with a new app.
In the weeks leading up to Dec. 1, users can download 25 games - including Kim Kardashian: Hollywood and Apple will donate the money raised from in-app purchases to the Global Fund, People Magazine reported.
The 34-year-old said in a statement that players can show their support by participating in special (RED) events and purchasing exclusive (RED) in-game items like (RED) Beats headphones.
The app allows the users to take a (RED) branded selfie with her as a 'thank you' for their support and can even attend a (RED) fundraiser event in-game.
Kardashian added that she is thrilled to be able to support (RED) through Kim Kardashian: Hollywood.
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