Keeping with its vision to redefine media communications and brand reputation management business in the Middle East markets, Goa-based media services and investment firm Kaydence Media Ventures (KMV) has launched its 'Kaydence Media' and 'Kianna Media'brand of media services in the Gulf.
Commenting on the new focus markets, Savio Rodrigues, Managing Partner, KMV expressed, "Kaydence Media is a specialist in brand communications across offline and digital platforms. Kianna Media is a specialist is reputation management and crisis management. We believe that with the growth Middle East nations are witnessing, there is a tremendous opportunity for a media firm like ours that focuses on small and mid-market companies who need brand communications and reputation management services."
With an office in bustling emirates of Dubai, KMV plans to slowly build a strong team and presence in key Middle East markets of U.A.E, Qatar, Oman and Saudi Arabia. "We know we are new entrants in a highly competitive market and it is the competition that drives us to do our best. In India, currently Kaydence Media and Kianna Media work with a few high profile clients in the small and mid-market segment with minimum annual turnover over between Rs. 50 crore to Rs. 100 crore. Our business policy is simple, we work with few companies that prefer our specialized services," Rodrigues further added.
Speaking on whether KMV would venture into online media platforms in the Gulf like GoaChronicle.com its news portal and soon to be launched IndianExpose.com (inspired by Wikileaks.com), "We do have plans to launch a news portal in 2018 which will be a news and information portal from India and the Gulf, that however is in our second phase," asserted Rodrigues.
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