'Kruzr' smart driving assistant promoted by Indian techies launches operations in US, UK

Kruzr, positioned as the world's first technology powered smart driving assistant launched their operations in the United States and United Kingdom, to address the problem of increasing number of deaths and accidents resulting from mobile phone usage while driving.

Kruzr, a startup promoted by Co-founders Pallav Singh and Dinesh Fatehpuria was conceptualized and designed on the principle of 'safety first' when it comes to driving.

The launch comes after several months of ground research and development to understand and address the requirements of the region. Following the success of their launch in India, the founders have decided to tap these markets considering the immense potential where the per capita adoption of cars is extremely high.

The smart app that leverages multiple technologies including pattern recognition, machine learning and natural language processing activates when one starts driving. The app then automatically manages incoming calls and messages to the owner (driver) with the personalized bot interacting and alerting inbound callers that one is driving at the moment and hence can leave a message for deferred attention.

"The per capita adoption of cars in the United States alone averages close to 800, as opposed to India, which is around 167. This large adoption coupled with the heightened awareness of driving safety in these markets provides ample opportunity for a product like Kruzr. Team Kruzr have also taken into account the high speeds in which cars are driven in the West, increasing the probability of accidents and collateral damage," said Pallav Singh.

According to a recent report in the US with regards to driving and accidents, the National Safety Council reported that cell phone use while driving leads to 1.6 million crashes each year. Nearly 330,000 injuries occur each year from accidents caused by texting while driving, with one out of every four car accidents in the United States.

Also, it stated that texting while driving is six times more likely to cause an accident than driving drunk, since answering a text takes away your attention for about five seconds, thus causing a 400percent increase in time spent with eyes off the road.

Of all cell phone related tasks, texting is by far the most dangerous activity. 94 percent of drivers support a ban on texting while driving, and 74 percent of drivers support a ban on hand-held cell phone use, the report noted.