Lendingkart hires Vishal Chopra, Nihit Nirmal for senior-level positions

Fin-tech startup in the working capital space Lendingkart today announced two senior-level appointments with ex-Amazon India and Dubai based Souq.com executive Vishal Chopra as Chief Revenue Officer and ex-PayU India VP-Products, Nihit Nirmal as its Senior VP- Products.

"Lendingkart Group NBFC has emerged as a leader in enabling financial assistance to SMEs and I am pleased to contribute to overall vision of the Group. In my new role, I will be looking at strengthening the existing revenue lines and introducing new lines of business," said CRO Lendingkart Group NBFC, Vishal Chopra.

"Marketing, sales operations and customer experience will also be some of my core focus areas to helm the company to its next phase of growth and expansion," added Vishal Chopra.

A dynamic professional, Vishal has vast experience in the field of business management. He led a cross functional team at Amazon to launch media categories (Books, Movies, Music) and was also helming the third-party marketplace business for media categories. Prior to joining Lendingkart Group, Vishal was serving as the Regional Director for Souq.com, the largest e-commerce site in Arab world.

"I firmly believe that tech driven SMEs will play a huge role in India's next phase of growth. Lendingkart Group is a promising platform that is working towards making loans more accessible to this sector. My focus will be to help expand its horizons by building technology products that solve problems of capital accessibility for SMEs," said Senior VP-Products Lendingkart Group, Nihit Nirmal.

Before coming on board at Lendingkart Group, he was heading Product Management for PayUmoney, the flagship product of PayU India. Nihit was instrumental in making PayUmoney India's largest payment solution provider for small merchants.

At Lendingkart Group, he will drive the overall product strategy and will build products for massive adoption. His focus will also be on enabling zero human intervention as he believes this is the only way to scale and tap the true potential for India's 50 million SMEs.

"We are delighted to announce these strategic appointments. Both Vishal and Nihit are seasoned professionals in their specific domains and we are certain that they will facilitate us as we expand to the next level of growth and envision a larger footprint. Their core expertise will help Lendingkart Group realize its vision with ease," said Co-Founder and CEO Lendingkart Technologies, Harshvardhan Lunia.

Lendingkart aims to make massive leaps in enabling working capital loan assistance for the SME sector and plans to target 50 million SMEs in India efficiently.