LyncBiz inks MOU with Edutainment company Shirsa Labs to target one million students

LyncBiz, a global sales management consulting firm with a focus on the education vertical has signed an MOU with Mumbai-based company Shirsa Labs to tap the content and edutainment segment in India.

Through this association, LyncBiz will help Shirsa Labs to expand its market share to one million students in a year. Shirsa Labs is India's fastest growing content driven kids engagement company targeting students between the age group of 6-14. It offers alternative and entertaining learning solutions in nine different languages through different mediums such as videos, games, e-books and audio formats.

The platform offers personalized content based on age, gender, interest and preference of the children. The content of this platform makes kids more outgoing and sympathetic by making them aware of India's rich culture and traditions; children using this platform understand and appreciate the Indian leaders and government better.

It also enhances the digital and cyber literacy of kids through emails, chats, customized avatars, images, comments etc. The platform thus builds curriculum learning with a co-curriculum connect. Through this association, Lyncbiz and Shirsa aim to target students from tier II and tier III cities with the help of government bodies. Currently Shirsa has a very strong presence in metro cities; their association with LyncBiz will help it in capturing the masses and creating a greater impact.

LyncBiz aims to promote co-scholastic learning through fun and entertainment. It wants to promote holistic learning through engaging and technologically driven content. LyncBiz will help Shirsa Labs to expand its market footprint through strategic tie-ups with government institutes, schools and other stakeholders.

"We are quite excited to partner with LyncBiz. Our association with LyncBiz will help us to quicken our aim of reaching out to one million people in a very short span of time thus attaining scale in our business. Our platform has the potential to transform the education space in the country and this association will help us in making strategic partnerships and decisions to bring this plan to reality," said co-founder and CEO of Shirsa Labs, Sukhada Tendulkar.

"Technology is changing every sector and education is one of the key sectors for any nation to progress and thus educational technology has great potential in a country like ours. We are pleased to partner with one of the finest edu-tech solution providers in the country. Through this association, we wish to lead the change in the sector and promote holistic learning," said CEO LyncBiz, Yatin Kantak.

"Research shows that learning through co-curriculum activities has much more retention rate compared to curriculum based learning. Enriching content through a creative medium can improve cognitive skills. Shirsa Labs has some of the best edutainment programmes in the country and we are glad to partner with them in their mission to impact the masses," added Kantak.