Maggi to witness growth on back of strong marketing campaigns

Nestle India's most-famous noodle brand Maggi, which found itself in the eye of a storm last year, has bounced back strongly after gaining 57 percent market share in June, within nine months of its re-launch.

It has also regained its leadership position in the instant noodles segment on the back of strong marketing campaigns and introduction of new variants, according to Nestle management.

After the re-launch in November 2015, Maggi sales witnessed a 70-80 percent growth, which was a culmination of efforts of the management and employees.

Suresh Narayanan, Chairman and Managing Director, Nestle India, in an interview with CNBC-TV18 said the company has added 25 new products in the past two months, adding that the second half of calendar year 2016 will see a much better performance on account of growth in existing and new products.

Nestle's non-Maggi portfolio growth turned positive in the second quarter of 2016 ending June and going ahead, the company will focus on accelerating growth in this vertical, Narayanan said.

He added that other objectives that Nestle is aiming for is to strengthen the position of Maggi brand in the market and create a robust and flexible organizational structure.

In June 2015, food regulator Food Safety and Standards Authority of India had banned Maggi noodles following a high court order, which deemed the noodles unsafe and hazardous for consumption after finding lead content beyond the permissible limit.

Nestle re-launched Maggi in November after a five-month ban.