Magicbricks launches experience centres in Bengaluru, Pune; enhances home buying journey

Magicbricks has announced the launch of its much talked about 'Experience Centre' in Bengaluru and Pune, as a part of its footprint expansion.

Bengaluru will have its experience centres at the Kempegowda International Airport and at Phoenix Marketcity, while Pune's centre will be at the Season's Mall.

Magicbricks has pioneered the Experience Centre which marries the real and the virtual world, bringing a never before seen immersive experience for both the builders and the consumers.

The Experience Centre uses innovative application of technologies to help buyers virtually experience the homes, discover all possible related details, and even talk to expert advisors on spot.

Earlier, Magicbricks had launched the first Experience Centre in Mumbai last year at the WEH Metro Station in Andheri.

"Experience Centre marries the online and offline worlds to address specific issues that consumers face during the home buying journey. Property buying is a high-touch purchase with a long gestation period. With Experience Centres, we aim to address the challenges faced by buyers and make their decision making easier. This will in turn help reduce the buying cycle for the buyer," said CEO, Magicbricks, Sudhir Pai.

"The Experience Centre uses futuristic technologies like virtual realty, 3D hologram, and multimedia to ease out the home buying journey. We have tens of projects and a lot more content will also be running shortly," added Pai.

The Experience Centre has five key features - discovery zone, virtual reality zone, hologram zone, multimedia screen and RFID cards.

The discovery zone comprises two interactive screens (65" and 22" full HD screens) to search for properties across localities and to shortlist projects. The virtual reality zone will help consumers take a virtual walk through of the sample flat and the hologram zone will render a 3D rotating hologram of projects at unit level, tower level or complete project level.

The multimedia screen, which is a 75" 4K LED screen, plays HD videos and images of various properties and all registered users will be given a RFID card, which will also double as an USB drive and would store all the search details of the consumer.

Leading developers from Bengaluru - Sterling, Orchid, DS Max, Prestige and Vaishnavi have come on board while Mittal Group, Vishal Group, Sai Proviso Developers, Prithvi Edifice and Amanora will be showcasing their properties in Pune.