Magnum takes Manish Malhotra to the Mecca of Socialising: Cannes

A confluence of glamour and fashion - Cannes has always been the centre of it all for the entertainment and fashion industry. Magnum and Manish both personify this melange and show us how to socialise like the stars at the prestigious Cannes.

The art of creating a customised ice cream bar never fails to delight and Manish Malhotra's enjoyable experience at the Magnum Dipping Bar at Cannes was testament to this. He indulged his sweet tooth with a customised creation, mingled with the esteemed guests and relished his bar of sheer decadence.

"When it comes to Magnum, all that I can think of is indulgence, indulgence and some more indulgence." says Manish.

He further adds, "I'm having a wonderful time in Cannes. There is just so much energy here at the time of the film festival; it transforms into a melting pot of cultures. I am truly inspired taking in the streets alive with art; the beautiful beaches and ultra-chic fashion from across the globe. It's the perfect setting for indulgence!"

This season, Magnum with Manish Malhotra urges you to take pleasure seriously. The dynamic duo exemplifies true pleasure by socialising in an exotic location surrounded by the fine things in life. Inspired? We know you are. Be it slipping into a soft satin dress, highlighting those cheekbones till they pop or dancing like no one's watching; we invite you to make pleasure your own and personify our 'Take Pleasure Seriously' campaign.

"Magnum believes in taking pleasure quite seriously and what better place than Cannes Film Festival! Being tinsel-town's beloved socialite and a craftsman par excellence, Manish Malhotra was a fantastic choice to exemplify the art of socializing. Here's inspiring pleasure seekers around the world to indulge in a little glamorous socialising like Manish and Magnum," said head - Ice Cream, India, Hindustan Unilever Limited, Himanshu Kanwar.

This exquisite yet oh so pleasurable journey doesn't end at the breathtaking French Riviera. A delightful surprise by Magnum along with style maven - Manish Malhotra is about to unfold here in India. Stay tuned. Makes for a great party favour, doesn't it?

Known worldwide as the ice cream synonymous with indulgent pleasure, Magnum® ice cream bars arouse the palate by melding thick, crackling Belgian chocolate with smooth and delicious ice cream. Delicately crafted from only the finest ingredients, Magnum® ice cream is available in four delightful flavors: Classic, Almond, Chocolate Truffle & Chocolate Brownie.