MainAd unveils its flagship technology 'Logico' in India

MainAd, an advertising technology company that specialises in display and targeting ad campaigns, introduced their flagship proprietary technology, Logico, at Ad

With the launch of Logico, MainAd aims to improve the efficiency of programmatic advertising for brands.

Logico is a self-learning programmatic technology which incorporates a blend of data-driven practices and machine-learning models to render predictive analytics, enabling information to be extracted in real time. The bidder element of Logico is built on Google's Open Bidder API that renders a customised approach to campaign management, combined with latest technology developments to drive successful advertising performance.

"We are excited to launch our flagship proprietary technology in India at Ad:Tech 2018. In this era of digital invasion, ad retargeting plays a very crucial role in achieving heavy traffic and incremental sales. Logico's ability to extract and utilise data by using machine learning capabilities will further contribute to boosting and building great ad campaigns," said MainAd GM and co-founder, Marino Gualano.

Logico's intelligence is designed to match every single user to every single placement, to define a unique targeting and bid for that specific opportunity. Advertisers benefit from the machine learning capabilities to foresee customer behaviour, thus tailoring the approach to executing each campaign successfully with MainAd.