Mardaani 2 to release without any promotional music

Image
ANI Bollywood
Last Updated : Dec 11 2019 | 8:00 PM IST

Rani Mukerji on Wednesday said that her upcoming crime-drama Mardaani 2 would release without promotional songs as the film strives to deliver a strong social message about the rise of crimes against women, without marketing it with promotional songs.

"We wanted to protect the sanctity of our message and not do any marketing gimmicks like shoot a promotional song just to get more conversions and more eyeballs. We felt this would be counter-productive to what we wanted to achieve," said Mukerji during a press conference.

"When at one hand we are trying to deliver a powerful message, we couldn't have recorded and shot a music video because that would have diluted the intent of the film," the actor added.

According to the makers of the film, they wish to communicate about the serious issue and do not wish promotional songs to cause any disturbance during the film.

The second installment of Mukerji's much-acclaimed film of the same has a gripping storyline inspired by real-life events of crimes committed against women across the country.

The edge-of-the-seat thriller will see Rani in a race against time to capture a brutal serial rapist who systematically targets women.

Rani is reprising the role of the fearless and committed Superintendent of Police, Shivani Shivaji Roy in 'Mardaani 2'.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Dec 11 2019 | 7:46 PM IST

Next Story