McDonald's to launch vegan burger in Israel

Image
ANI Middle East
Last Updated : Jul 03 2019 | 5:35 AM IST

With an aim to expand its customer base, McDonald is set to go green, with the launch of its vegan burger in Israel's Tel Aviv in the next six weeks.

The vegan burger, which will feature a patty made out of wheat and soybean, is developed by Nestle.

The burger by the fast food giant is similar to "The Big Vegan" launched by it in Germany earlier this year.

According to the Jerusalem Post, the burger will be first made available in Tel Aviv, but it is unclear whether these new vegan burgers will be available at all 180 locations across Israel or whether they will be Kosher certified.

Kosher foods are those that conform to the Jewish dietary regulations.

Burger King, one of McDonald's largest competitors, is also marketing vegan burgers made by Impossible, reported the Jerusalem Post.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jul 03 2019 | 5:25 AM IST

Next Story