Millennials driving force behind new snack food trends

An article published in the Food Technology magazine has explained how millennials and their unique taste preferences are the driving force behind the new snack food trends.

The demand for "guilt-free" snacks by health-conscious customers is rapidly growing. Foods like jerky or nuts that are high in protein are appealing as appetite suppressants and energy boosters between meals.

Smaller, single-serving sizes of treats like popcorn or chocolate that can be eaten quickly and on-the-go are also popular.

Also in demand among Millennials is a greater variety of choices that includes exotic flavours.

The food industry is seeing the introduction of products like nuts with rosemary and black pepper, spicy potato chips, and chocolate paired with sea salt or beef jerky.

As package sizes continue to shrink and growth drives up the average price of sweet and savoury snacks, a wide variety of flavours has become more important to consumers.

The article has been published in Food Technology magazine.