MobiKwik powers a cashless SMAAASH

Keeping with its vision to grow the adoption of digital payments for offline payments, MobiKwik, the leading fintech player in India, trusted by over 32 million users has added yet another offline partnership to its kitty.

SMAAASH, the gaming and adventure dome in Gurgaon, has tied up for digital payment exclusively with MobiKwik. Office goers looking for leisure after a hectic day at work or families looking for a weekend outing can now go completely cashless at the gaming centre. Additionally, on payment using MobiKwik, users get the benefit of skipping long queues for payment and can avail exciting combo deals at SMAAASH.

Speaking on the announcement, Akash Gupta, GM-Marketing at MobiKwik, said: "SMAAASH is a great entertainment getaway in Gurgaon for youngsters and families alike. With its unprecedented approach towards gaming and customer engagement, partnership with SMAAASH wholly aligns with MobiKwik's ingenious approach towards the fintech space."

"We are focusing on expanding our offline payments network and associations like this one will help us empower regular cash users to go cashless. With this tie up, we are one step closer to our goal of being numero uno fintech player in India." Akash added.

With gradual integration of digital payment and fintech space, MobiKwik is striving to eliminate all hassles that may arise with carrying cash everywhere.

On the occasion, Ashok A Cherian, Chief Marketing Officer (CMO), Smaaash Entertainment Pvt. Ltd., said: "Mobikwik is known for its path breaking performance in the wallet category. In a similar way, SMAAASH too has taken several path breaking initiatives in the gaming and entertainment industry. With this tie up, we hope to continue to blaze a trail with pioneering concepts in the future as well. Our passion and expertise in offering innovative gaming and entertainment makes SMAAASH a great destination, and I am happy that with this initiative our guests will enjoy this new hassle free buying experience."

Gaming and entertainment industry is going through a transformation, with innovative gaming and customer engagement progressively replacing traditional arcades and gaming centres.

SMAAASH is looking to lead this movement with its immersive concept of entertainment. MobiKwik is an active partner with a similar approach towards fintech industry, and thence, this tie up is bound to be fruitful for both the brands. With existing partners in Gurgaon like Kingdom of Dreams and Appu Ghar, yet another tie-up with a brand in the entertainment space indicates MobiKwik's aggressive focus on the leisure and entertainment verticals.

MobiKwik, is India's largest independent mobile payments network, connecting 32 million users with 1, 00,000 retailers. Founded in 2009 by Bipin Preet Singh and Upasana Taku, the company has raised three rounds of funding from Sequoia Capital, American Express, Tree Line Asia, MediaTek, GMO Payment Gateway, Cisco Investments and Net1. MobiKwik aspires to be the largest source of digital transactions in India.

One of the leading digital payments platforms for online and offline merchants, MobiKwik is powering payments for IRCTC, Uber, Meru Cabs, Big Bazaar, OYO Rooms, Zomato, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Dominos, Burger King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food Panda, Nearbuy, Van Heusen, Allen Solly, Louis Phillips, GoDaddy, MakeMyTrip.

SMAAASH is a gaming and adventure dome that offers a superlative virtual-reality experience, and combines the best of sports, music and dining into a highly immersive, interactive, innovative and involved entertainment in the hub of Gurgaon. Smaaash offers a lot more than your run-of-the-mill banquet hall and gaming center.

SMAAASH has not only redefined sports entertainment, but also raised the bar for customer engagement.