MobiKwik to power e-cash payments at Brand Factory, E-Zone

India's largest independent mobile payments network with over 32 million users MobiKwik announced partnership with Brand Factory and E-zone of Future Group to power e-cash payments.

Brand Factory is India's largest discount retail chain with over 41 outlets present in over 20 cities, and E-zone is one of India's leading electronics retail outlets present across all Big Bazaar, Hometown and Central retail outlets.

The tie up further strengthens MobiKwik's strategic relationship with Future Group to mobilize users to adopt e-cash.

"The era of physical cash is gradually phasing out with the increased adoption of e-cash and wallets. Today's buyer demands wallet payments so they have to spend least amount of time at the billing counters," said Chief Operating Officer MobiKwik, Mrinal Sinha.

"We are pleased to have further strengthened our relationship with Future Group and power e-cash payments at Brand Factory and E-Zone," added Mrinal.

Brand Factory outlets host several Indian and International fashion brands like Levis, Pepe Jeans, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Louis Phillippe, Allen Solly amongst others.

MobiKwik's association with Future Group started with Big Bazaar and later the company powered India's first cashless mall, Central.

Users can locate all stores nearby their location using MobiKwik's hyperlocal feature Nearby on the app.

The feature also shows cash deposit locations. Furthermore users who pay using MobiKwik at these outlets can avail cash-backs and offers too.