MultiFit Wellness plans to invest around Rs. 60-70 Cr in South India

MultiFit Wellness, India's largest functional fitness studio, has announced panning its South India operations with investment worth Rs.60-70 crore.

Starting with Bengaluru where the brand plans to open 17 large format functional fitness studios, MultiFit Wellness endeavors to expand in other cities of South India Market.

MultiFit and Skyefit will together open 17 large format functional fitness studios in the city, for which all the properties have been finalized and construction work has commenced.

Earlier this year, the brand marked its entry into the city with the launch of its Indirannagar studio and soon would be opening its South India operations corporate office in Bengaluru.

"This partnership is a vindication of that commitment. However, given the complexity of this market, which I would personally rate at par with the advanced fitness industries in the UK and the US, it is imperative that we find the absolute right partners who not just understand this space but also share the same passion and vision for fitness, nutirition and sports," said Dr. Samir Kapoor.

"We at MultiFit will not just bring you the most scientific and best of class Fitness regimes and infrastructure but would work tirelessly in further enhancing and spreading the culture of fitness across the city," added Samir.

As part of its expansion, MultiFit aims to open over 100 large format multi-disciplinary Functional Fitness studios over next year, exponentially expanding its nutrition business, esp. the online and sports nutrition with an aim of emerging as a dominate player in the space, and building one of the country's first gym chain developed fully-customized FitTech platform.

"MultiFit's holistic large format group driven fitness philosophy and facilities made a lot of sense to us and as fitness enthusiasts we believe that that is what we all need and look forward to. More importantly their obsession with a scientific approach towards fitness, as well as, what they have been doing with athletes and sports in general," said Partner Skyefit LLP, Sumit Rathor.